BnB worked with an online fashion retailer whose Facebook Ads were costing $10 per click with minimal conversions. After analyzing their campaign, we identified three key issues:
Common Reasons for Ranking Drops
BnB worked with an online fashion retailer whose Facebook Ads were costing $10 per click with minimal conversions. After analyzing their campaign, we identified three key issues:
- Broad Targeting: They were targeting all women aged 18–65, even though their products were designed for new moms.
- Poor Ad Creative: They were using generic stock photos instead of authentic images of moms wearing their products.
- Auto-Bidding: They were letting Facebook auto-bid, which led to overspending on irrelevant clicks.
Our Solution
- We refined their audience to target new and expecting moms using custom and lookalike audiences.
- We created authentic ad creatives featuring real customers and their stories.
- We switched to manual bidding and set a cost cap of $5 per click.
Results
Within 4 weeks, their cost per click dropped to $3, and conversions increased by 35%.
Tips to Maintain Low Ad Costs
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- Monitor Performance Regularly: Check your campaigns daily to catch issues early.
- Test, Test, Test: Always run A/B tests to find the best-performing creatives and audiences.
- Stay Updated: Facebook’s algorithm changes frequently, so keep up with the latest trends and best practices.
Facebook Ads don’t have to be a money pit. By refining your targeting, optimizing your creatives, and adjusting your bidding strategy, you can significantly reduce costs while improving results.
If you’re still struggling, don’t worry—we’re here to help. Our team has years of experience managing Facebook Ads for businesses of all sizes, and we’d love to help you get the most out of your ad spend.
